From my knowledge it is sort of and Educational/Positive Advertising technique used to Educate people about and on Breast cancer, Checkered Flag BMW has numerous Cars on their lot used especially for this purpose, they are Donating a dollar for each mile that you drive/test drive this specfic car(vasirou models with silver metallic base with the pink ribbon abstractically designed on the car). I cant remember how many vehicles there are but youll see on the car/windshield the number almost live a race number.

There are 330 convertibles, coupes, the have some of the 5 series out there as well as the x series, The SUV's. there are a couple more out there as well.

Many people know about breast Cancer but dont really think about it as much as it should be thought of. So what checkered Flag is doing is while they are donating money, the cars they proveide are made to attract the publics attention to better aware others of breast cancer, and the severity as well as the seriouness.