i agree with the marketing point. with chrysler's rep, the price tag is really hefty. BUT you gotta also undestand that the car was built pretty much by mercedes in germany and imported over. at least that's what i remember, correct me if i'm wrong. so the car could just as well come with a mercedes badge on it. which is why i brought it up. but yea, the avg consumer would not know that and therefore shy away from the 30k price tag. when you talk about the daewoo, it's kinda like this. if toyota and daewoo teamed together to make a car that was built at the toyota plants, wouldnt' you think it would be better?