Yep. You can't beat it.

I stumbled across a grand opening like 5 years ago when I lived in Ohio and got a free burrito. So I signed up for their newsletter online to get updates when grand openings are going on in certain areas since I travel a bit.

They sent me the email today for the grand opening in Va Beach. A free burrito for walking through the door. How could you not like that?

I'll see if I can put the ad up they sent me below-