You can get about $6k off sticker w/o much haggling. I really wanted something besides a Mustang this go around and drove everything else before the Mustang. I was 99% leaning towards a 330i, but then Daniel talked me into driving the Mustang and it was all over with for everything else. The fun factor just couldn't be matched by anything else I was interested in. I'll buy the BMW when I turn 30.