Old Jan 22, 2010 | 03:22 AM
  #45  
R. Danneskjöld's Avatar
R. Danneskjöld
Logic is my religion
 
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Default Re: Dealer service dept. revenues increase if they had reasonable prices?

I am curious to see what if any reasons there is for the lack of competition. What Im saying is you would think in a free market that there would be more people than just ourselves seeing the opportunity to step in and undercut the dealer, thus making a profit and gaining share of the market. Then again, looking at what I said that is exactly what independent garages do. I think that many consumers do not educate themselves about their vehicle leaving themselves vulnerable to being taken advantage of by the service rep or dealer as whole. Basically the ignorance of many consumers ensures that there is not enough pressure applied to the market in order to force the price of parts and service lower.

Last edited by R. Danneskjöld; Jan 22, 2010 at 03:25 AM.