I feel you, that is why dealerships, or any business, loses customers. Don't get me wrong, I don't take my cars to the dealership for service either, simply because I like to do most of my own maintenance, and one of my techs hooks me up anyway. If I didn't have that benefit tho, and I could afford to, then I would as long as shit was done right and I was treated fair. I completely understand why people go to indpendant shops or chains tho. I just took a service manager position at a nationwide chain, in fact, so I hope they continue to do so! lolol

My point is that I do understand why dealerships are higher, and if they cut their prices they def. wouldn't make more revenue, being as they have the same bottom line and I don't see where it would draw very many new customers, being as most already have the "stealership" mindset to begin with.