Originally Posted by
JROW
I feel you, that is why dealerships, or any business, loses customers. Don't get me wrong, I don't take my cars to the dealership for service either, simply because I like to do most of my own maintenance, and one of my techs hooks me up anyway. If I didn't have that benefit tho, and I could afford to, then I would as long as shit was done right and I was treated fair. I completely understand why people go to indpendant shops or chains tho. I just took a service manager position at a nationwide chain, in fact, so I hope they continue to do so! lolol
My point is that I do understand why dealerships are higher, and if they cut their prices they def. wouldn't make more revenue, being as they have the same bottom line and I don't see where it would draw very many new customers, being as most already have the "stealership" mindset to begin with.
That is similar to what I am saying , basically that there are enough customers that utilize the dealership that are willing to pay the rate vs ones who will not pay that much. So there is not enough pressure on the dealership to cut the rates. Its really a fancy way of saying they do it because they can, because there are enough people willing to pay.
On an unrelated note, it would be interesting to see what your impressions are of the independent side if you do indeed go that rout. I am curious to see the difference in everything from the customer base, to the owner/management ethos, to the relationship with suppliers.