It doesn't make sense for them to do so. They already have a strong customer base from giving new car buyers incentives to come in for service/maintenance. From there it is up to the service dept to retain them as customers. They get plenty of customer pay work from that and reducing their labor/parts would only reduce their profits, because like I said earlier, people who don't go to dealerships already have that "stealership" mentality anyway and probably wouldn't come unless prices were reduced durastically, which would cause a large profit loss. Dealerships simply don't need to reduce prices, they do okay in service without doing so. It's sales that is fucking us right now. I am losing a lot of money due to having no internal work in the shop from trade ins that it's rediculous.