I think I always have a problem with analogies that use food as the basis. I've been to some nice restaurants that serve a $15-20 burger, and it hasn't been worth the hype. If I am going to get a burger, then I won't overspend on what I can get down at Hardee's. Personally I would go for a thickburger before wasting my money on overpriced meat and bread. Not usually the same thing with wheels.
Would it be blasphemous for me to suggest Ruby Tuesday? I like their burgers. They have good fries too.