A lot of that stuff is easy and if you learn to do it on your own you can save mad cash. i.e. fluids, brake pads, and clean an lube your chain. The air filter should be easy but I can't say for sure since I own a 2007 VFR.
I recommend going by
www.vfrdiscussion.com and downloading the maintenance manual for your bike. It has step by step instructions and give you a better idea about what you can do yourself.
By the way, welcome to the VFR family.