I think the problem is that there is no one for the Americans to root for. They don't know who anyone is and all of the car manufactures are imported. (I know Jaguar = Ford) All that is needed is some hot shit kid racer from the U.S. to come up and become a major force in the game. That'll get him on ESPN and after that, it's money. Because if F1 is gonna thrive in the U.S., the media has to have it's back. Christ, NASCAR has it's own fucking channel (SPEED TV). And for F1 races, there's a 5 second spot on SportsCenter.

Then again there's always option number two. F1 admits defeat and Mercedes-McLaren enters a C-class into NASCAR; giving the Europeans something to root about.