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Sync is actually quite cool and useful. Only downfall is if the bluetooth piece is hooked in with your phone everyone hears the conversation over the speakers.
I've been looking at them too and there's a website that goes over all the features for Sync: www.syncmyride.com If you don't want everyone to hear your phone conversation you can always turn that feature off. I think it's cool that you can play music from a thumbdrive that plugs into the USB port in the car.
The copper color looks good but my favorite color combo is a SEL in Vapor Silver with the gunmetal premium painted wheels. I saw one on a demo in Newport News and it looked REALLY good. The only thing I might do to it is paint the top of it black for a two-tone scheme.