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lol that might be the worst commercial put out by a major car company throughout recent history, can anyone think of a worse one? It says nothing about the car's specs, price, release, nothing but some stock film of a 500 driving surrounded by clips that have nothing to do with the car or the company at all.
This commercial isn't about the car though, it's about the brand. Most people under 40 have no idea what Fiat is. Fiat can worry about selling cars later, out of the gate they need to worry about what their brand image will be. Based on this commercial, my guess is they plan to be what Saab traditionally was. Once they lay the groundwork for that, then they can start making ads about cars.
Originally Posted by The real Ryan
Yeah all that commercial says to me is; If you have a shit ton of money and can do awesome shit all day and go to cool places all the time and completely avoid reality, then you should buy a FIAT!
Re: First U.S. ad for FIAT 500
